Creation

The key to having a successful Food Truck is just like any business; it starts with a brilliant idea. Just an idea can bring millions to a business and a whole new experience to something old. If a person ever goes out to eat, it is not waist money, but for the unique experience that he or she is offered. “Consumers see products as complex bundles of benefits that satisfy their needs. When developing products, marketers first must identify the core customer value that consumers seek from the product. They must then design the actual product and find ways to augment it in order to create this customer value and the most satisfying customer experience”

Electricity will be open once the sun starts coming down, striking out the new image of the night scene. The food will be as striking as the truck, cool, daring, and bazar. Food will have lightning colors, interesting flavors and such uniqueness like no other. “Top marketers all share a common goal: putting the consumer at the heart of marketing. Today’s marketing is all about creating customer value and building profitable customer relationships. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract, keep, and grow targeted consumers. If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity.”(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. xxi).

The Electricity Truck will strike consumers around their young adult years and some adults as well. The truck has high energy in music, culture, and art. The bus will be decorated in psychedelic pop art that screams out with different types of neon colors. Electricity has a young at heart, club scene, and an artistic atmosphere.