Our Mission

“a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 40).”

The Electricity’s Mission Statement is to change the whole concept of a food truck. We want to get rid of how people buy food for they favor of eating and wake it a society of friendship, were one is pressured to purchase a thing, but just come hang out with us. This will be our revolution of the food truck industry.“A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 39).” Our food truck’s mission is to be different from other food services on the go. Serving food to hungry people was a mission of the past and now our intensions are to make it the favorite nighttime food service event. Being in a city that never sleeps we realize people love to be out in the latest ours of night abd Electricity will be there to help you. Electricity will always help you in a clean, happy, exciting environment. When others aren’t out we will be, we will be there with an extra daring twist. “Most marketers today treat their suppliers as partners in creating and delivering customer value. For example, Toyota knows the importance of building close relationships with its suppliers. In fact, it even includes the phrase “achieve supplier satisfaction” in its mission statement. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 68).”

Benefits and Features

Electricity Food Truck is like no other. Electricity does not just serve another meal to eat, but it serves exclusive unique culture food. This truck is made to excite your definition of bizarre foods. It has a uniqueness environment with for the most daring of colors, foods, and music.

People keep forgetting this is a city that never sleeps; I ask myself how can anyone forget such an important thing? I see this a lot, businesses closing down at eight and others at six, and for food trucks it is the same story. My truck, Electricity Food Truck will change this all. Electricity will be open once the sun starts coming down, striking out the new image of the night scene. “Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. They conduct consumer research and analyze mountains of customer data. Their people at all levels—including top management—stay close to customers.(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 6).”   The most importance of information should not be forgotten, that is taken for granted. “Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 6).”  Businesses are great; when they benefit both the sellers and the consumers. In order to accomplish a successful company, consumer’s opinions are the largest importance and priority.

Electricity is perfect for people who love the nightlife, who want to have fun, and eat exclusively. We are sure you will be entertained well enough with the scene of The Electricity Food Truck and its special effects, but to in order to spice things up we bring you our Karaoke Box. We understand how terrible waiting lines could be so we arrange music and Karaoke for the most daring. And for the daring parents that want to have fun we have a ‘The Daring LiL  Thursdays”. Every Thursdays we will have a lot of music and games specialized for kids. There will be a Green Goblin, Hot Dog race, the fastest will be priced. “Consumers’ needs and wants are fulfilled through market offerings—some combination of products, services, information, or experiences offered to a market to satisfy a need or want. Market offerings are not limited to physical products. They also include services—activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 6).”

Creation

The key to having a successful Food Truck is just like any business; it starts with a brilliant idea. Just an idea can bring millions to a business and a whole new experience to something old. If a person ever goes out to eat, it is not waist money, but for the unique experience that he or she is offered. “Consumers see products as complex bundles of benefits that satisfy their needs. When developing products, marketers first must identify the core customer value that consumers seek from the product. They must then design the actual product and find ways to augment it in order to create this customer value and the most satisfying customer experience”

Electricity will be open once the sun starts coming down, striking out the new image of the night scene. The food will be as striking as the truck, cool, daring, and bazar. Food will have lightning colors, interesting flavors and such uniqueness like no other. “Top marketers all share a common goal: putting the consumer at the heart of marketing. Today’s marketing is all about creating customer value and building profitable customer relationships. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract, keep, and grow targeted consumers. If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity.”(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. xxi).

The Electricity Truck will strike consumers around their young adult years and some adults as well. The truck has high energy in music, culture, and art. The bus will be decorated in psychedelic pop art that screams out with different types of neon colors. Electricity has a young at heart, club scene, and an artistic atmosphere.

The Menu

    Trucks Name – * Electricity  * 

“So Striking just like Lightning”

     My food truck will always deliver great food, as well as a fun and exciting environment. The vive, the food and the consumers experience is extremely important for the truck so, first time consumers can fall in love with Electricity and come back. “Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.”(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 4 - 5) Electricity, will not just be another meal from a mobile truck. This will be the revolution.

             

         For all the Midnight Strikers,

  This is The Menu:

 

               Food:

       Hot dogs:

- Green Goblins (Hot Dog with Green Sausage)

- Red Devils (Hot Dog with Chipotle Sauce, “Very Hot”)

- The Dog (Regular hot dog)

Optional to the Hot Dogs:

-         Ketchup

-         Mustard

-         Mayonnaise

-         Chipotle Sauce

-         Bacon

-         Mustard

-         Chilli Sauce

-         Cheese

-         Veggies:  Carrots, Onions, Jalapeño, Tomato, Relish

       Green Raps – Burritos with Green Chorizo

       Red Raps – Burritos with Red Chorizo

       Red Tacos- Red Meat or Red Chorizo

       Green Tacos- Green Chorizo

Optional to the Tacos and Buritos:

-         “Pico de Gayo” - Veggies: Onion, Cilantro, Tomatoes

-         Hot Sauce or Chipotle

-         Guacamole

-         Sour Cream

             Dessert:

       Milk Ice-Cream in different Neon colors.

       Watered Ice-Cream in different Neon colors.

       Shakes, Milk or Watered in different Neon colors.

       Lollipops with Scorpions, Worms, Or Criquets in them.

 Drinks:

       Drinks will also be in different Neon colors.

       Universal Sodas & Juices

       Water