“Lights. Food. Music… It is Electricity.”

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“In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice. In recent decades, nonprice factors have gained increasing importance. However, price still remains one of the most important elements determining a firm’s market share and profitability. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 275).

Electricity Food Prices:

Hot dogs:

- Green Goblins (Hot Dog with Green Sausage) -$3.00

- Red Devils (Hot Dog with Chipotle Sauce, “Very Hot”) -$3.00

- The Dog (Regular hot dog) -$2.00

Optional to the Hot Dogs:

-$0.35 for one, $0.75 for more than one

- Ketchup

- Mustard

- Mayonnaise

- Chipotle Sauce

- Bacon

- Mustard

- Chilli Sauce

- Cheese

- Veggies: Carrots, Onions, Jalapeño, Tomato, Relish

-Green Raps – Burritos with Green Chorizo -$3.25

-Red Raps – Burritos with Red Chorizo -$3.00

- $1.00 to go MEGA BURRITO

Red Tacos- Red Meat or Red Chorizo - $2.00

Green Tacos- Green Chorizo -$2.25

Optional to the Tacos and Buritos:

-$0.35 for one, $0.75 for more than one

- “Pico de Gayo” - Veggies: Onion, Cilantro, Tomatoes

- Hot Sauce or Chipotle

- Guacamole

- Sour Cream

Dessert:

-Small-$1.25 -Medium-$2.00 -Large-$3.00

-Milk Ice-Cream in different Neon colors.

-Watered Ice-Cream in different Neon colors.

-Shakes, Milk or Watered in different Neon colors.

-Lollipops with Scorpions, Worms, Or Criquets in them. $1.25

Drinks:

-Small-$1.25 -Medium-$2.00 -Large-$3.00

-Drinks will also be in different Neon colors.

-Universal Sodas & Juices

-Water -$0.85

" If consumers perceive that the company’s product or service provides greater value, the company can charge a higher price. If consumers perceive less value relative to competing products, the company must either charge a lower price or change customer perceptions to justify a higher price. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 280).”